Half of kids have low confidence because of their imperfect teeth - study from embrace vs match 2014 Watch Video

⏲ Duration: 1:28
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✓ Published: 26-Apr-2024

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Half of young children experience low confidence because of their imperfect teeth causing both them - and their parents - stress and anxiety.<br/><br/>A study of 2,000 parents and children aged 4-11 found 84 per cent reckon their smile makes them feel less confident.<br/><br/>They blame this insecurity on missing teeth (20 per cent), them not being “white” (20 per cent), wonky (19 per cent) or gappy (13 per cent).<br/><br/>But acclaimed British photographer Ian Rankin has captured powerful photographs of primary school children proudly showing of their imperfectly perfect teeth, and showcasing the wobbly, gappy and snaggly gnashers in all their glory.<br/><br/>Ian partnered with Aquafresh after research revealed 36 per cent of kids have been embarrassed to smile or laugh due to how they feel about their teeth.<br/><br/>This devastating statistic truly demonstrates the impact of low confidence on the youngest in our society.<br/><br/>But it's not only children that are being impacted by the pressure for perfect teeth, but it’s a worrying time for parents too.<br/><br/>Almost half (48 per cent) noticed their child becoming self-conscious or lacking in confidence due to how their teeth or smile look.<br/><br/>A further 43 per cent said their children are impacted by society’s obsession with “picture perfect” teeth, and almost all (98 per cent) believe dental health is an important factor in their child’s overall confidence and self-esteem.<br/><br/>Ian Rankin said: \