_hope-for-children-egypt.jpg "Hope for children - Egypt from hedaya to Video Screenshot Preview")
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⏲ Duration: 4 min 27 sec
✓ Published: 09-May-2012
✓ Published: 09-May-2012
Description:
Samsung Egypt and as a part of their global social responsibility program (Hope for children) decided to develop computer laboratories in the schools of upper Egypt. Samsung wanted to promote this somehow so we at Leo Burnett Cairo instead of presenting a normal CSR advertisement we suggested to document the project and interview many of the egyptian society respected writers and thinkers for them to give us their view on the impact of this act on Egypt's future.nnCreative director: Yahya Ismail
Samsung Egypt and as a part of their global social responsibility program (Hope for children) decided to develop computer laboratories in the schools of upper Egypt. Samsung wanted to promote this somehow so we at Leo Burnett Cairo instead of presenting a normal CSR advertisement we suggested to document the project and interview many of the egyptian society respected writers and thinkers for them to give us their view on the impact of this act on Egypt's future.nnCreative director: Yahya Ismail
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