_tony-stewart-experience.jpg "Tony Stewart Experience from bk race game Video Screenshot Preview")
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⏲ Duration: 94 sec
✓ Published: 19-Jul-2011
✓ Published: 19-Jul-2011
Description:
To get in the high-speed world of NASCAR and drive restaurant traffic, BK partnered with popular driver Tony Stewart. Game codes printed on packaging and entered at BKRacing.com gave guests the chance to win a VIP race-day experience and other prizes. The fully integrated program stretched from restaurant to racetrack with merchandising, packaging, online, guerilla awareness tactics and at-track events that made it the most successful BK program of its kind to date.
To get in the high-speed world of NASCAR and drive restaurant traffic, BK partnered with popular driver Tony Stewart. Game codes printed on packaging and entered at BKRacing.com gave guests the chance to win a VIP race-day experience and other prizes. The fully integrated program stretched from restaurant to racetrack with merchandising, packaging, online, guerilla awareness tactics and at-track events that made it the most successful BK program of its kind to date.
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