_danino-discover-the-animals-ar-campaign.jpg "Danino Discover the Animals AR Campaign from group webcams Video Screenshot Preview")
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⏲ Duration: 1 min 66 sec
✓ Published: 24-Feb-2012
✓ Published: 24-Feb-2012
Description:
Danone Group's Danino wanted to boost brand loyalty, strengthen its mascot Dino’s emotional bond with children and simultaneously increase sales. To answer these goals, we utilized a diverse set of technologies such as 3D, Flash, augmented reality, and object recognition to make children undergo a memorable and magical experience.nnThe 2-month campaign has proven to be a huge success. The “Discover the Animals” application has been used by 2 million different visitors.It gained over 180,
Danone Group's Danino wanted to boost brand loyalty, strengthen its mascot Dino’s emotional bond with children and simultaneously increase sales. To answer these goals, we utilized a diverse set of technologies such as 3D, Flash, augmented reality, and object recognition to make children undergo a memorable and magical experience.nnThe 2-month campaign has proven to be a huge success. The “Discover the Animals” application has been used by 2 million different visitors.It gained over 180,
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