_montage-video-us-cellular.jpg "Montage Video US Cellular from street style jerry Video Screenshot Preview")
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⏲ Duration: 58 sec
✓ Published: 23-May-2012
✓ Published: 23-May-2012
Description:
I was invited by my friends at Tendril to co-direct and design the animations for a series of seven spots for U.S. Cellular. This extensive campaign was developed in two phases during late 2011 and early 2012 in Toronto.nThe idea behind the spots was to capture a series of 'testimonial' style moments and then spice them up with playful animated elements. In some cases the animated elements correspond directly to what is being said, and in others they more generally underline the benefits of USCe
I was invited by my friends at Tendril to co-direct and design the animations for a series of seven spots for U.S. Cellular. This extensive campaign was developed in two phases during late 2011 and early 2012 in Toronto.nThe idea behind the spots was to capture a series of 'testimonial' style moments and then spice them up with playful animated elements. In some cases the animated elements correspond directly to what is being said, and in others they more generally underline the benefits of USCe
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