_lucozade-sport-conditions-zone-the-heat.jpg "Lucozade Sport Conditions Zone - The Heat from g sport drink Video Screenshot Preview")
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⏲ Duration: 50 sec
✓ Published: 29-May-2014
✓ Published: 29-May-2014
Description:
Creative agency Grey London has launched an innovative, content-led campaign for Lucozade Sport – the official sports drink of the England football team – ahead of the 2014 World Cup, which centres around the brand’s ‘Conditions Zone’ – a state of the art 5-a-side venue that gives amateur players the chance to play in the same heat and humidity that their footballing heroes will face this summer in Brazil. nnLaunching the campaign is an eye-catching film which uses CGI and 3D body sc
Creative agency Grey London has launched an innovative, content-led campaign for Lucozade Sport – the official sports drink of the England football team – ahead of the 2014 World Cup, which centres around the brand’s ‘Conditions Zone’ – a state of the art 5-a-side venue that gives amateur players the chance to play in the same heat and humidity that their footballing heroes will face this summer in Brazil. nnLaunching the campaign is an eye-catching film which uses CGI and 3D body sc
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