Stephen Herold - Battling cognitive biases and changing behavior with design from ia 2018 Watch Video

⏲ Duration: 16 min 0 sec
✓ Published: 13-Mar-2018

Description:
World IA Day Zürich, Feb 24 2018nAbstract: As designers, and those with roles driven by design, the identification and clear understanding of the users’ problem is a basic and critical part of the journey to a new and better solution. But what do we need to better understand our users’ perception or how they make decisions? What does it take to change their behavior? And in particular, how are we able to influence it with design? Using a case from a corporate sustainability initiative, I wi