_smirnoff-master-of-the-mix-season-2-case-study.jpg "Smirnoff Master of the Mix Season 2 Case Study from episode 335 Video Screenshot Preview")
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⏲ Duration: 1 min 70 sec
✓ Published: 09-May-2012
✓ Published: 09-May-2012
Description:
Client: Smirnoff - Master of the Mix nnMarketing Challenge:nTo re-establish the Smirnoff brand as the leader of nightlife culture via an own-able platform. Smirnoff wanted to be more exciting and stand out with their target of 21-29 yrs olds. nnSolution:n- Our response was the development of Master of The Mix a 360 platform with a TV show at its core that tapped into the cultural insight that DJ’s are key influencers and tastemakers in nightlife culture. n- The platform lead to the production
Client: Smirnoff - Master of the Mix nnMarketing Challenge:nTo re-establish the Smirnoff brand as the leader of nightlife culture via an own-able platform. Smirnoff wanted to be more exciting and stand out with their target of 21-29 yrs olds. nnSolution:n- Our response was the development of Master of The Mix a 360 platform with a TV show at its core that tapped into the cultural insight that DJ’s are key influencers and tastemakers in nightlife culture. n- The platform lead to the production
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