Identifying the Unique Selling Proposition to Increase Sales from identifying trees for Watch Video
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Description: Learn how we identified the unique selling proposition for a product, and by repositioning it, we increased sales by 60 percent.nnThe client is Collin Street Bakery, known for its DeLuxe Fruitcake. Their product is sold in dozens of countries around the world. The marketing problem was that response from prospective customers had been dropping. So a marketing makeover and turnaround was in order.nnBut even after testing various approaches, a break-through approach had yet to be discovered. One d
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