_ritchey-one-ride-away.jpg "Ritchey - One Ride Away from the legendary mechanic Video Screenshot Preview")
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⏲ Duration: 1 min 36 sec
✓ Published: 21-Mar-2018
✓ Published: 21-Mar-2018
Description:
Ritchey is a legendary bike brand with a legendary founder, every bit as tough and thoughtful as the bikes he creates. Even though this 40-year-old brand was built from scratch in a NorCal garage, they hadn’t yet invested in sharing their story in a meaningful way... until now.nnTo help tell this story, we partnered with Ritchey leadership to create a collection of films, a library of photo stills, and a comprehensive content strategy to shift perception from Ritchey the person, to Ritchey the
Ritchey is a legendary bike brand with a legendary founder, every bit as tough and thoughtful as the bikes he creates. Even though this 40-year-old brand was built from scratch in a NorCal garage, they hadn’t yet invested in sharing their story in a meaningful way... until now.nnTo help tell this story, we partnered with Ritchey leadership to create a collection of films, a library of photo stills, and a comprehensive content strategy to shift perception from Ritchey the person, to Ritchey the
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