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Description: Doomtree’s SIMS “LMG” video exclusively premieres on Consequence of Sound today. The third single off of Bad Time Zoo, released earlier this year, showcases SIMS in a new way, animated. SIMS explains how the video came to be by saying, “I usually have decent ideas when it comes to conceptualizing music videos, but this one was a challenge. The song itself is borderline cheesy as is, which is why Beak and I love it. We knew the video couldn’t be too cutsie and could absolutely not take
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