UFC, WWE Top The List Of The Most Valuable Combat Sports Promotions Of 2024 from brand promotion Watch Video

⏲ Duration: 4:32
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✓ Published: 21-Apr-2024

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For decades, boxing was the dominant combat sport as fighters like Muhammad Ali, Mike Tyson, and Evander Holyfield became household names. In recent years, MMA has caught up to the sweet science with Alex Pereira, Dustin Poirier, and Conor McGregor joining Canelo Alvarez, Tyson Fury and Anthony Joshua as fighters who can headline cards that sell out arenas and get a million pay-per-view buys. Even professional wrestling—long derided as sports entertainment because it is scripted—has grown more formidable over the past decade. The 2019 addition of All Elite Wrestling (AEW) provided World Wrestling Entertainment (WWE) with its first true rival since WWE purchased World Championship Wrestling in 2001.<br/><br/>Read the full story on Forbes: https://www.forbes.com/sites/justinteitelbaum/2024/04/18/the-most-valuable-combat-sports-promotions-2024/?sh=31c946d9abde<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.