_what-would-advertising-look-like-in-the-future-towards-a-depersonalised-world.jpg "What would advertising look like in the future - Towards a (de)personalised world from tv guardian commercial Video Screenshot Preview")
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⏲ Duration: 3 min 14 sec
✓ Published: 26-May-2015
✓ Published: 26-May-2015
Description:
As part of a university project, the video is a reflection on the risks a highly-personalised advertising might involve, building a visual parallelism between the drawbacks of a world dominated by data and the dystopian scenario featured in the movie Metropolis. According to the ever-increasing amount of personal information new technologies allow to gather, companies will have the ability to conceive specific advertisement for each individual. This, raises privacy concerns, as consumers freedom
As part of a university project, the video is a reflection on the risks a highly-personalised advertising might involve, building a visual parallelism between the drawbacks of a world dominated by data and the dystopian scenario featured in the movie Metropolis. According to the ever-increasing amount of personal information new technologies allow to gather, companies will have the ability to conceive specific advertisement for each individual. This, raises privacy concerns, as consumers freedom
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