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_marketing-mix.jpg "Marketing mix<br/>Marketing mix, often referred to as the 7Ps, is a fundamental concept in marketing that represents a set of tools and tactics used by businesses to promote and sell their products or services. The 7Ps stand for Product, Price, Place, Promotion, People, Process and Physical Evidence.<br/>Here's an overview of each component:<br/>Product:<br/>This refers to the physical product or service that a company offers to meet the needs and wants of its customers. It involves product design, quality, features, branding, and packaging. Understanding the product life cycle is also crucial in this context.<br/>Example:<br/>The iPhone is a line of smartphones designed and marketed by Apple Inc. It is known for its sleek design, advanced features, and integration with the Apple ecosystem. The product includes hardware specifications, software (iOS), and additional features such as the App Store and iCloud.<br/>Price:<br/>Price represents the amount of money customers are willing to pay for a product or service. Pricing strategies can vary, including penetration pricing, skimming pricing, discount pricing, and value-based pricing. Pricing decisions often consider factors such as production costs, competitor pricing, and perceived value.<br/>Example:<br/>Apple adopts a premium pricing strategy for the iPhone. Despite the higher cost compared to some competitors, the brand's reputation for quality and innovation justifies the price point. Apple often introduces new models at different price levels to cater to various customer segments.<br/>Place (Distribution):<br/>Place refers to the channels and methods used to make the product or service available to the target customers. Distribution channels can include direct sales, retail, e-commerce, wholesalers, and more. Effective distribution ensures that the product is available at the right place and time.<br/>Example:<br/>iPhones are available through various distribution channels, including Apple's own retail stores, authorized resellers, and telecommunications carriers. Apple's direct-to-consumer approach through its online and physical stores emphasizes the importance of customer experience in the purchase process.<br/>Promotion:<br/>Promotion involves the marketing and communication strategies used to create awareness and persuade customers to purchase a product or service. This includes advertising, public relations, sales promotions, personal selling, and digital marketing. The goal is to create a strong brand image and communicate the value of the product to the target audience.<br/>Example:<br/>Apple employs a mix of advertising, public relations, and digital marketing to promote the iPhone. High-quality and visually appealing advertisements showcase the product's features and highlight its unique selling points. Apple also relies on a strong brand image, product launches, and events to generate buzz and anticipation.")
⏲ 6:26 👁 140K
_will-costco-raise-the-price-on-its-famous-361-50-hot-dog-combo-here39s-what-the-new-cfo-has-to-say.jpg "Costco has been selling its famous hot dog combo for $1.50 since the 1980s and has no plans to change the price. Despite inflation, the company's new CFO confirmed that the price will remain the same, maintaining customer loyalty and serving as a smart public relations move. The Costco hot dog is an example of loss leader strategy, in which certain products remain below market cost to attract customers and boost sales of more profitable items. The hot dog's history and affordability have made it a cult favorite and a significant part of Costco's culture. The hot dog would cost closer to $4.40 without this strategy.")
⏲ 0:41 👁 170K
_a-look-inside-the-exclusive-coachella-valley-celebrity-hideaway.jpg "When the world’s most famous couple hit the Coachella music festival in April, they didn’t have to venture far to find refuge from 200,000 sets of prying eyes. They turned to the Madison Club, an ultra- luxe sanctuary across the street from the concert grounds. A diamond in the California desert, the Madison Club, in the town of La Quinta, is a hidden oasis of rolling hills, world-class golf, and scores of vacationing celebrities, business executives and at least three billionaires.<br/><br/>The 500-acre patch boasts some 200 custom mansions dotting 18 lush greens designed by golf course legend Tom Fazio. Admission will cost you: Homes in the very gated community run upward of $30 million, and dues are $500,000 upfront plus $75,000 a year. But membership has its perks, including a top-notch day spa and, for golfers, “comfort stations” every four holes offering everything from ice cream sandwiches to bottles of tequila.<br/><br/>Read the full story on Forbes: https://www.forbes.com/sites/chasewithorn/2024/05/25/inside-the-exclusive-desert-community-home-to-5-kardashians-justin-bieber-and-a-dozen-other-celebs/?sh=22d4ff7b8bf9<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.")
⏲ 3:24 👁 12.8M
_10-mind-blowing-facts-you-didn39t-know-about-the-mandalorian.jpg "The Mandalorian's Grogu cost how much to make?!")
⏲ 11:9 👁 110K
_4ph-housing-units-offer-amenities-at-bargain-cost.jpg "4PH housing units offer amenities at bargain cost;<br/><br/>U.N. Sec. Council to vote on Biden's 3-phase peace, ceasefire plan")
⏲ 5:11 👁 105K
_qld-government-set-to-cut-car-registration-fees-by-20.jpg "The Queensland government has announced it'll cut the cost of car registrations in Queensland by 20 percent in this week's state budget.")
⏲ 1:42 👁 90K
_hundreds-queue-for-39britain39s-cheapest-fish-and-chips39-being-sold-for-a-penny.jpg "Hundreds of people queued up today (Thurs) to get their hands on 'Britain's cheapest fish and chips' - for just a PENNY.<br/><br/>Merchants Fish and Chips in Halesowen, West Mids., offered the \")
⏲ 1:47 👁 100K
_kevin-costner39s-western-movie-39horizon39-tracking-for-worrisome-3612m-domestic-opening-124-thr-news-video.jpg "Box office tracking for Kevin Costner's 'Horizon: An American Saga — Chapter One' is looking worrisome. The big-budget film is tracking to open to $12 million domestically. That's not great news for Costner and those backing the independently financed Western, considering it cost $100 million to make before marketing and is being followed quickly by 'Horizon: An American Saga — Chapter 2' on August 6th.")
⏲ 1:16 👁 155K
_brit-flew-to-turkey-for-steak-at-salt-bae39s-restaurant-for-cheaper-than-uk-meal.jpg "A Brit flew to Turkey and bought a meal from Salt Bea's restaurant for less than £95 - the average price of his steak in the UK.<br/><br/>Callum Ryan, 23, saw that the cheapest steak on offer at Salt Bae's UK restaurant was a thinly sliced wagyu striploin for £95.<br/><br/>He wondered if he could get it cheaper at the original restaurant in the same chain, based in Istanbul, Turkey.<br/><br/>He booked a flight from Luton Airport, London, to Istanbul, Turkey with Wizz Air - costing him £17.99.<br/><br/>Once he landed in Istanbul, Callum went to Salt Bae's Nsr-Et Steakhouse and ordered a New York steak, fries, chill sauce, coca cola and a dessert for £57.95.<br/><br/>In total, he spent £75.93 which is £19.07 cheaper than the price of a steak in Salt Bae's UK restaurant.<br/><br/>Callum, a content creator, from Milton Keynes, Buckinghamshire, said: \")
⏲ 0:45 👁 2.4M
_tragic-details-about-duff-goldman.jpg "\")
⏲ 8:1 👁 425K
_kpdn-aims-to-introduce-lemon-law-or-amend-existing-acts-for-defective-vehicles.jpg "The Ministry of Domestic Trade and Cost of Living (KPDN) is aiming to introduce a lemon law or amend existing acts related to defective vehicles in March next year for a more comprehensive consumer protection framework in line with the current demands.<br/><br/>Minister Datuk Armizan Mohd Ali said a group of law experts has been appointed to prepare a report on best practices implemented in several countries and hold engagement sessions with relevant parties.<br/><br/>WATCH MORE: https://thestartv.com/c/news<br/>SUBSCRIBE: https://cutt.ly/TheStar<br/>LIKE: https://fb.com/TheStarOnline")
⏲ 5:10 👁 1.7M
_watch-key-moments-from-sunak-and-starmers-first-tv-debate.jpg "The leaders of the two main parties clashed on Tuesday night in their first debate on the General Election campaign.Rishi Sunak and Sir Keir Starmer argued over issues including tax, the NHS, immigration and the cost of living in a debate that at times seemed bad-tempered, as the two men were repeatedly told to stop talking over each other. Source: ITV")
⏲ 2:41 👁 400K
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_marketing-mix.webp "Marketing mix<br/>Marketing mix, often referred to as the 7Ps, is a fundamental concept in marketing that represents a set of tools and tactics used by businesses to promote and sell their products or services. The 7Ps stand for Product, Price, Place, Promotion, People, Process and Physical Evidence.<br/>Here's an overview of each component:<br/>Product:<br/>This refers to the physical product or service that a company offers to meet the needs and wants of its customers. It involves product design, quality, features, branding, and packaging. Understanding the product life cycle is also crucial in this context.<br/>Example:<br/>The iPhone is a line of smartphones designed and marketed by Apple Inc. It is known for its sleek design, advanced features, and integration with the Apple ecosystem. The product includes hardware specifications, software (iOS), and additional features such as the App Store and iCloud.<br/>Price:<br/>Price represents the amount of money customers are willing to pay for a product or service. Pricing strategies can vary, including penetration pricing, skimming pricing, discount pricing, and value-based pricing. Pricing decisions often consider factors such as production costs, competitor pricing, and perceived value.<br/>Example:<br/>Apple adopts a premium pricing strategy for the iPhone. Despite the higher cost compared to some competitors, the brand's reputation for quality and innovation justifies the price point. Apple often introduces new models at different price levels to cater to various customer segments.<br/>Place (Distribution):<br/>Place refers to the channels and methods used to make the product or service available to the target customers. Distribution channels can include direct sales, retail, e-commerce, wholesalers, and more. Effective distribution ensures that the product is available at the right place and time.<br/>Example:<br/>iPhones are available through various distribution channels, including Apple's own retail stores, authorized resellers, and telecommunications carriers. Apple's direct-to-consumer approach through its online and physical stores emphasizes the importance of customer experience in the purchase process.<br/>Promotion:<br/>Promotion involves the marketing and communication strategies used to create awareness and persuade customers to purchase a product or service. This includes advertising, public relations, sales promotions, personal selling, and digital marketing. The goal is to create a strong brand image and communicate the value of the product to the target audience.<br/>Example:<br/>Apple employs a mix of advertising, public relations, and digital marketing to promote the iPhone. High-quality and visually appealing advertisements showcase the product's features and highlight its unique selling points. Apple also relies on a strong brand image, product launches, and events to generate buzz and anticipation.")
_will-costco-raise-the-price-on-its-famous-361-50-hot-dog-combo-here39s-what-the-new-cfo-has-to-say.webp "Costco has been selling its famous hot dog combo for $1.50 since the 1980s and has no plans to change the price. Despite inflation, the company's new CFO confirmed that the price will remain the same, maintaining customer loyalty and serving as a smart public relations move. The Costco hot dog is an example of loss leader strategy, in which certain products remain below market cost to attract customers and boost sales of more profitable items. The hot dog's history and affordability have made it a cult favorite and a significant part of Costco's culture. The hot dog would cost closer to $4.40 without this strategy.")
_a-look-inside-the-exclusive-coachella-valley-celebrity-hideaway.webp "When the world’s most famous couple hit the Coachella music festival in April, they didn’t have to venture far to find refuge from 200,000 sets of prying eyes. They turned to the Madison Club, an ultra- luxe sanctuary across the street from the concert grounds. A diamond in the California desert, the Madison Club, in the town of La Quinta, is a hidden oasis of rolling hills, world-class golf, and scores of vacationing celebrities, business executives and at least three billionaires.<br/><br/>The 500-acre patch boasts some 200 custom mansions dotting 18 lush greens designed by golf course legend Tom Fazio. Admission will cost you: Homes in the very gated community run upward of $30 million, and dues are $500,000 upfront plus $75,000 a year. But membership has its perks, including a top-notch day spa and, for golfers, “comfort stations” every four holes offering everything from ice cream sandwiches to bottles of tequila.<br/><br/>Read the full story on Forbes: https://www.forbes.com/sites/chasewithorn/2024/05/25/inside-the-exclusive-desert-community-home-to-5-kardashians-justin-bieber-and-a-dozen-other-celebs/?sh=22d4ff7b8bf9<br/><br/>Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/>Stay Connected<br/>Forbes newsletters: https://newsletters.editorial.forbes.com<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com<br/><br/>Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.")
_10-mind-blowing-facts-you-didn39t-know-about-the-mandalorian.webp "The Mandalorian's Grogu cost how much to make?!")
_4ph-housing-units-offer-amenities-at-bargain-cost.webp "4PH housing units offer amenities at bargain cost;<br/><br/>U.N. Sec. Council to vote on Biden's 3-phase peace, ceasefire plan")
_qld-government-set-to-cut-car-registration-fees-by-20.webp "The Queensland government has announced it'll cut the cost of car registrations in Queensland by 20 percent in this week's state budget.")
_hundreds-queue-for-39britain39s-cheapest-fish-and-chips39-being-sold-for-a-penny.webp "Hundreds of people queued up today (Thurs) to get their hands on 'Britain's cheapest fish and chips' - for just a PENNY.<br/><br/>Merchants Fish and Chips in Halesowen, West Mids., offered the \")
_kevin-costner39s-western-movie-39horizon39-tracking-for-worrisome-3612m-domestic-opening-124-thr-news-video.webp "Box office tracking for Kevin Costner's 'Horizon: An American Saga — Chapter One' is looking worrisome. The big-budget film is tracking to open to $12 million domestically. That's not great news for Costner and those backing the independently financed Western, considering it cost $100 million to make before marketing and is being followed quickly by 'Horizon: An American Saga — Chapter 2' on August 6th."){kind=tracking}
_brit-flew-to-turkey-for-steak-at-salt-bae39s-restaurant-for-cheaper-than-uk-meal.webp "A Brit flew to Turkey and bought a meal from Salt Bea's restaurant for less than £95 - the average price of his steak in the UK.<br/><br/>Callum Ryan, 23, saw that the cheapest steak on offer at Salt Bae's UK restaurant was a thinly sliced wagyu striploin for £95.<br/><br/>He wondered if he could get it cheaper at the original restaurant in the same chain, based in Istanbul, Turkey.<br/><br/>He booked a flight from Luton Airport, London, to Istanbul, Turkey with Wizz Air - costing him £17.99.<br/><br/>Once he landed in Istanbul, Callum went to Salt Bae's Nsr-Et Steakhouse and ordered a New York steak, fries, chill sauce, coca cola and a dessert for £57.95.<br/><br/>In total, he spent £75.93 which is £19.07 cheaper than the price of a steak in Salt Bae's UK restaurant.<br/><br/>Callum, a content creator, from Milton Keynes, Buckinghamshire, said: \")
_tragic-details-about-duff-goldman.webp "\")
_kpdn-aims-to-introduce-lemon-law-or-amend-existing-acts-for-defective-vehicles.webp "The Ministry of Domestic Trade and Cost of Living (KPDN) is aiming to introduce a lemon law or amend existing acts related to defective vehicles in March next year for a more comprehensive consumer protection framework in line with the current demands.<br/><br/>Minister Datuk Armizan Mohd Ali said a group of law experts has been appointed to prepare a report on best practices implemented in several countries and hold engagement sessions with relevant parties.<br/><br/>WATCH MORE: https://thestartv.com/c/news<br/>SUBSCRIBE: https://cutt.ly/TheStar<br/>LIKE: https://fb.com/TheStarOnline")
_watch-key-moments-from-sunak-and-starmers-first-tv-debate.webp "The leaders of the two main parties clashed on Tuesday night in their first debate on the General Election campaign.Rishi Sunak and Sir Keir Starmer argued over issues including tax, the NHS, immigration and the cost of living in a debate that at times seemed bad-tempered, as the two men were repeatedly told to stop talking over each other. Source: ITV")
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